Lifestyle · Social
ZYN
(06)/ About the project
Launch and always-on motion for ZYN nicotine pouches in Pakistan, built around one bright, flavour-led system.
Flavour films, GDN and a Foodpanda partnership, a “Right way to ZYN” how-to series, interactive guided-trial screens, product posts and campaigns, across 16:9, 4:3, 4:5 and 9:16.
I animated every piece myself, as Animation Lead at BBDO Pakistan, and adapted it for social, GDN and screens.
/ Credits
- Client
- ZYN
- Agency
- BBDO Pakistan
- Role
- Animation Lead
- Year
- 2025–26
- Tools
- After Effects · Photoshop · AI tools
- Formats
- 16:9 · 4:3 · 4:5 · 9:16
Find your ZYN
Flavour film · 16:9
The hero flavour film: each can spins in on its own colour field, wrapped in kinetic flavour type, and lands on the “Find your ZYN” end tag.
Find your ZYNFlavour film · 16:9
- Client
- ZYN
- Agency
- BBDO Pakistan
- My role
- Animation Lead · animation & edit
- Format
- 16:9 film
/ Stills
Pick your flavour
GDN · Foodpanda · 16:9
Display and partner placements: a GDN banner that lines up the flavours, and a Foodpanda YouTube bumper with a 15% launch code.
Right way to ZYN
How-to series · 9:16
New category, new habit, so the first job was teaching it. Three short how-tos: twist the can, tuck the pouch, enjoy for up to 30 minutes, and what not to do.
Interactive guided trial
Touch-screen experience · 4:3
Screens for in-store trial. ZYN Mini lets you slide between cigarettes and pouches for everyday moments; ZYN Regular turns Black Cherry into a game: guess the three flavour notes.
Flavours & strengths
Social · 9:16 · 4:5
Product-led posts: the flavour range, the strength dots, and a welcome bundle with delivery.
Always-on social
Reels · 9:16
Monthly content that kept ZYN in the feed: character animation, live-action edits and motion type.
Campaigns
Khoj · Spearmint · Snap, Share & Win
Three campaign moments: Khoj, the spearmint launch, and a UGC contest asking people to send in their ZYN moments.
Frame by frame
Stills from the social work
One frame from each of eight pieces, to show the system holding together: one blue, one type style, one end tag.
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