Automotive · Launch campaign
iCAUR V23 & V27
(02)/ About the project
The Pakistan launch of the iCAUR V23 and V27, made while I led the animation team at BBDO Pakistan.
Price-reveal films, ultra-wide films for the event's SMD screens, a seven-day countdown, feature films, one key visual rebuilt for every format, and post-launch social.
I animated every piece on this launch myself, as Animation Lead at BBDO Pakistan.
/ Credits
- Client
- iCAUR (Nishat)
- Agency
- BBDO Pakistan
- Role
- Animation Lead
- Year
- 2025–26
- Tools
- After Effects · Photoshop · AI tools
- Formats
- 16:9 · 9:16 · 4:5 · 1:1 · 2944×896 SMD
V27: Born to play
Price-reveal film · 16:9
The launch film for the iCAUR V27 in Pakistan: a covered car in the dunes, then desert, snow, mountain and forest, landing on the introductory price.
V27: Born to playPrice-reveal film · 16:9
- Client
- iCAUR (Nishat)
- Agency
- BBDO Pakistan
- My role
- Animation Lead · edit & animation
- Format
- 16:9 launch film
/ Stills
Price reveal
V27 · V23
The launch films that put a price on both cars, then cut down for every feed: 16:9 for YouTube, 9:16 for stories, 4:5 for the feed.
Built for the big screen
SMD screens · 2944×896
Ultra-wide versions for the giant SMD screens at the launch event: the reveals, plus terrain films for each car.
Road to the reveal
Countdown & steamers · 9:16
A seven-day countdown to the unveiling at PAPS, plus steamers inviting people to the Expo Centre.
Born to play
Feature films · 16:9
Short feature films, one idea each: space, design, speed, four-wheel drive, power and range.
One key visual, every format
V27 & V23 · GDN & social
One animated key visual per car, rebuilt for every placement: V27 in five sizes (9:16, 1:1, 4:5, 16:9, 1280×720), V23 in four (9:16, 4:5, 16:9, 1280×720).
After launch
Feed posts · 4:5
Feed posts that kept both cars in the conversation after launch.
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