FMCG · Consumer & retail

Consumer Brands

(05)

/ About the project

Consumer brand work across screens and social, led by a World Cup spot for Lay's: plus Surf Excel, Nutraroot, Organifi, Hico, Haleeb, Pepsi, EBM, Nikon and more.

A mall-screen launch for Hico, a Lay's World Cup spot, and a steady run of reels and animated posts built to stop the scroll.

I animated every piece shown here.

/ Credits

Clients: Lay's · Surf Excel · Nutraroot · Organifi · Hico · Haleeb · Pepsi · EBM · Nikon · Leader Sport · Sport Society · Tropico · Hardee's · Cola Plus · SeSe
Agency: Firebolt63 (Pepsi, Haleeb, Nutraroot, Organifi, Nikon, Tropico, Cola Plus, SeSe, Hardee's) · BBDO Pakistan (Lay's, Surf Excel, EBM) · Redberries, Dubai (Leader Sport, Sport Society)
Role: Motion Designer / Animator
Year: 2024–26
Tools: After Effects · Photoshop · AI tools
Formats: 16:9 · 9:16 · 4:5 · 1:1

★ Featured project

01

Lay's × WC26

World Cup qualifier · 16:9

A high-energy spot for Lay's around the FIFA World Cup 26 qualifier: fans, the bag and the trophy cut together on Lay's yellow, ending on “We'll be there, will you?”.

Lay's × WC26 qualifierFilm · 16:9

Client: Lay's
Agency: BBDO Pakistan
My role: Animation & motion design
Format: 16:9 film

/ Stills

lays_wc26_still_01

lays_wc26_still_02

lays_wc26_still_03

lays_wc26_still_04

lays_wc26_still_05

lays_wc26_still_06

02

Surf Excel

Home care · 16:9 · 9:16

A digital ad for Unilever's Surf Excel, cut for YouTube and for reels.

Surf Excel: removes tough stainsDigital ad · 16:9

Reel cut · 1 reel

Surf Excel · 9:16

03

Nutraroot & Organifi

Health & wellness · 4:5 · 9:16

Product animation for Nutraroot's supplement range, and paid-social UGC edits for Organifi's Black Friday sale.

Nutraroot · product animation · 7 reels01 / 07

Rooted in cycle

Gut glow blend

Happy gut

Your hormone ally

Power up: bulk builder

Boost focus & memory

Your daily boost

Organifi · UGC ads (edit & motion) · 2 reels01 / 02

Shilajit: biggest sale of the year

Shilajit: Black Friday

04

Hico Ice Cream

Mall screen · reels · animated posts

A mall-screen launch for Hico parlours, summer reels, and a run of animated posts for Indulge, Swirls and Scoops & Shakes.

Hico parlour mall screenScreen opener · 16:9

Summer reels · 6 reels01 / 06

9:16

Make your day

Beat the heat

Summer delight

Beach day

Parlour logo opener

Contest

Animated posts · 10 reels01 / 10

9:16

Scoops of love

9:16

Scoop · Shake · Love

9:16

Scoops & Shakes

9:16

Shake things up

9:16

Swirls: melts the blah away

9:16

Swirls

9:16

Summer just got sweeter

4:5

Chocolate shake · 4:5

1:1

Belgian chocolate · 1:1

1:1

Indulge flavours · 1:1

05

Haleeb & Asli

Animated posts · 9:16

Product-led animated posts for Haleeb's dairy range and its Asli milk brand.

Haleeb · 6 reels01 / 06

9:16

Shake off the heat

9:16

Summer chills

9:16

First-ever 250 ml pack

9:16

Your creamy delight partner

9:16

Desi goodness

Pour contest

Asli · 3 reels01 / 03

9:16

Asli bachat

9:16

Proud Pakistani brand

9:16

Asli day, bachat khoob

06

Pepsi

Social · 9:16

Summer social for Pepsi's new Stronger can.

Social · 2 reels01 / 02

Stronger together

Cool down

07

EBM

Smile biscuits & Eid · 9:16 · 4:5

Social for English Biscuit Manufacturers: a Smile biscuits series and Eid posts.

Smile biscuits · 3 reels01 / 03

Time to smile

Picture-perfect smile

Press & hold

Eid · 2 reels01 / 02

Eid · 4:5

Eid BBQ · 4:5

08

Nikon

Consumer tech · 9:16

Product reels for Nikon's Z-series mirrorless cameras.

Product reels · 2 reels01 / 02

Z5II: carry less

Z6III: class

09

Leader Sport & Sport Society

Retail & leisure · Dubai · monthly

Monthly paid-social for Leader Sport, a Dubai sports retailer, from March to June 2025: sales, new gear and seasonal drops, including Prince tennis. Plus venue reels for Sport Society, a sports and leisure destination in Mirdif.

Leader Sport · March · Eid sale · 6 reels01 / 06

4:5

Eid sale: up to 65% off

4:5

Badminton rackets

4:5

Flick trainer

4:5

Prince ripstick

4:5

Steel dumbbells

9:16

Two-week sale

Leader Sport · April · 5 reels01 / 05

9:16

Prince tennis

9:16

New shoes collection

9:16

Train like a champion

9:16

Gear up

9:16

Find your rhythm

Leader Sport · May · 11 reels01 / 11

9:16

Jim vs gym

9:16

Bench press or bench rest

9:16

First workout vs tenth

9:16

New arrivals

9:16

Clearance sale

9:16

Treadmill: 58% off

9:16

Folding table tennis

9:16

Hardtail bicycle

9:16

Stability ball

4:5

Prince: 45% off

4:5

Peak shoes

Leader Sport · June · 6 reels01 / 06

9:16

Game on: your table, your game

9:16

New gear just dropped

9:16

Breathe easy, run strong

9:16

Padel: control is key

9:16

Level up your game

9:16

Find your perfect sole mate

Sport Society · venue reels · 6 reels01 / 06

9:16

Olympic-size ice rink & rooftop courts

9:16

Match up

9:16

Ice hockey

9:16

Aqua: indoor, kids

9:16

Esports

9:16

6 summer activities

16:9

Sport Society: this summer, cool down where it's always winterVenue film · 16:9

10

More brands

Tropico · Hardee's · Cola Plus · SeSe

Quick-turn social for drinks and food brands.

Social · 4 reels01 / 04

4:5

Tropico: fuel for active play · 4:5

Hardee's: feast galore

Cola Plus: real taste

SeSe: orange rush

/ Other projects

6/ZYNLifestyle · Social 1/Showreel 2026Motion design · Animation · Edit 2/iCAUR V23 & V27Automotive · Launch campaign

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