DOOH · Screens & concepts
Digital Screens
(04)/ About the project
Work for digital out-of-home: a film rebuilt for 13 differently shaped screens across Bluewaters Island in Dubai, edits for the island's venue screens, and 3D screen and billboard concepts.
The concepts were made to help agencies win pitches. They are ideas, not campaigns that ran.
/ Credits
- Clients
- The Spaniel · concepts for Pepsi, Lay's
- Agency
- Redberries, Dubai (The Spaniel) · Firebolt63 (concepts)
- Role
- Motion Designer / Editor
- Year
- 2025
- Tools
- After Effects · Premiere · Photoshop
- Formats
- DOOH · 3D LED · billboards · 9:16 · 16:9
The Spaniel × Bluewaters
13 digital screens · Bluewaters Island, Dubai
One “Thursday Ladies Night” film for The Spaniel brasserie, rebuilt for the 13 digital screens around Bluewaters Island: from a 6080×510 ribbon above the walkway to 336×720 columns. Every layout re-composed, not just cropped.
TH-36 · 1680×1008Master layout
- Client
- The Spaniel Brasserie
- Agency
- Redberries, Dubai
- My role
- Edit, motion & screen adaptation
- Formats
- 13 DOOH sizes
/ Screen map · every screen at its true proportion
BW-GRT
6080×510
B6-26
3250×713
B2-47
1776×468
TH-36
1680×1008
TB
1920×300
TB-B04-21
1000×975
TB-B03-16
850×975
B6-51
912×324
B6-52
912×324
B7-48
912×324
B6-50
336×720
B6-53
336×720
B7-49
336×720
The Spaniel
Island screens · 9:16 · 16:9
Edits for the screens around the island: Thursday Ladies Night, Sunday brunch and ambiance, plus a 16:9 brand film.
The Spaniel: brand filmEdit & motion · 16:9
3D screens
Concept work · 3D LED
Concepts made to win pitches: 2D campaign ideas animated onto 3D corner screens, so the client could see the idea on a real building before it existed. Not commissioned by the brands shown.
Pepsi Stronger: 3D corner screenConcept · 16:9
/ Stills
Lay's flavours: 3D corner screenConcept · 16:9
/ Stills
Light-up billboards
Concept work · billboard setups
Lay's Flavor Icons placed on lit roadside billboards at night, to show how the campaign would read in the street.
/ Other projects